Posted on Wednesday 02 January 2008 - 21:46:57
Natalia Prohina: “Business Souvenirs and Gifts” is a professional, specialized trade show organized annually in September in the most notable Russian cities - Moscow, Saint-Petersburg, Novosibirsk, Nizhniy Novgorod and Ekaterinburg by Russian Association of Suppliers and Manufacturers of Souvenirs (RAPPS) The Moscow Show is the largest of these exhibitions. The exposition area is about 1500 square meters. Every year 130-140 exhibitors (both manufacturers and distributors) and 5000-6000 visitors participate in it. Its exhibitors are key players of business souvenir market. Its visitors are representatives of advertising agencies and PR-departments of various companies. During the Moscow Show almost all the Russian dealers come to their suppliers’ pavilions. So people say it’s similar to the PSI Show in Düsseldorf.”
Mikhail Vishnevskii: “Are you interested in European participants?”
N.P.: “Yes. Organizers of shows are always eager to in-crease the number of participants both exhibitors and visitors. But any exhibitor of our Moscow Show should be ready to become a supplier and to offer the same services provided by the actual Russian suppliers because our visitors come to “Business Souvenirs and Gifts” to find suppliers. We also appreciate it if some leading European producers demonstrate well-known brands to Russian end-users helping Russian importers to increase the demand.”
M.V.: “What services can you offer to foreign clients? And why should European clients come exactly to your exhibition?”
N.P.: “Considerable amount of professional visitors, key players of the promo market as exhibitors, professional team of organizers, and, not least, magnificent area of the Central House of an Artist. These are the main benefits of “Business Souvenirs and Gifts”.
M.V.: “What European companies have already taken part in your Show? Are they satisfied? How do they work in Russia?”
N.P.: “We don’t have many European participants, though European manufacturers and suppliers are represented in our Show by their Russian partners. For example, this year one of our foreign exhibitors Prodir (Switzerland) took part in “Business Souvenirs and Gifts” for the fourth time. The business has been developing successfully since 2004 and not long ago they have opened a new office in Moscow.”
Author:        RPM™

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